When friends and family are resistant to supporting your business

How many times have you felt that your friends and family don’t support your business? Chances are high (even if you are at the beginning of your business journey and you have simply mooted your ideas), that you have already experienced this unexpected response to your entrepreneurial endeavours.

How to Develop Your Brand’s Online Identity

One of the greatest ways that the internet has changed our lives is through eCommerce. Ecommerce refers to any business transaction that is conducted online. Even if you don’t personally do online shopping, chances are high that you use the internet to research and inform your buying decisions. If you...

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